NOW MONITORING ATTACKS

Data breaches are the most catastrophic cyber security incident that any business organisation can face. It not only has the potential to completely out-run the future of the business, but it also gives hackers access to corporate and customer data. In one of the latest data breach incidents, Sydney-based media-monitoring and analytics company Isentia was victimised.

What is Isentia?

Isentia is Australia and New Zealand’s largest media Intelligence agency, providing media monitoring, analysis, and consultancy services to its clients since 1986. It broadcasts approximately 25000 print, radio, television, newswires and Web businesses across the world. It is a leading media-monitoring and data services provider.

How the Data Breach Occurred?

The major security incident that happened in Isentia was discovered in April 2020. It was found that attackers had reached the corporate network, accessing consumer information stored in the systems when the breach occurred and had garnered control of customer records and related customer material. Though Isentia had notified its customers about the issue, the data and customer material remained exposed to the attackers. Eventually, the unknown attackers removed access to customer databases and all customer data was deleted.

Consequences of the Data Breach

The impact of the incident has been significant and Isentia is feeling the repercussions of it. All consumer data kept in the systems was deleted and some customer information, such as payment details, was exposed to unwanted third parties. This caused Isentia to terminate customer access to the data, resulting in frustration and considerably obstructing the business operations.

FAQ

Q1: What is Isentia?
A1: Isentia is Australia and New Zealand’s largest media Intelligence agency, providing media monitoring, analysis, and consultancy services to its clients since 1986.

Q2: What were the consequences of the Data Breach?
A2: All consumer data kept in the systems was deleted and some customer information, such as payment details, was exposed to unwanted third parties. This caused Isentia to terminate customer access to the data, resulting in frustration and considerably obstructing the business operations.

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